MISBHV is a global fashion brand that faced mounting challenges on Magento 2, including high hosting costs, slow development cycles, and limited scalability. With 80% of sales coming from mobile, they needed a more agile platform that could deliver speed, flexibility, and a frictionless customer experience worldwide.
Visit WebsiteBy leveraging these tools and services, we delivered a lean, high-performance storefront suited for rapid global expansion and a superior mobile-first customer experience.
Magento 2’s architecture made simple updates costly and time-consuming, hampering MISBHV’s ability to innovate and expand. International sales were equally complex, involving multiple currencies, localized pricing, and varied tax requirements. The existing storefront also struggled to meet the demands of mobile shoppers, resulting in suboptimal site performance and user experience.
We migrated MISBHV to Shopify, creating a custom theme with modular sections to streamline updates and reduce ongoing development. Baymard Institute UX best practices guided key improvements in navigation, product discovery, and checkout flow, ensuring a more intuitive shopping journey. A refined Figma layout introduced a modern aesthetic while preserving the brand’s distinctive identity.
To support international growth, we integrated Global-e and Shopify Markets, enabling automated currency conversions, localized pricing, and tax handling for global customers. Data Integration & ETL pipelines synced the new store with ERP/WMS systems, ensuring accurate inventory and efficient logistics. Leveraging Liquid, JavaScript, and the GraphQL API, we maximized storefront performance, future-proofing MISBHV for ongoing innovation.
Following the Shopify launch, MISBHV saw immediate improvements in speed, engagement, and conversion rates.
The streamlined architecture lowered operational costs and simplified multi-currency sales. This new setup empowers the brand to scale effortlessly, continually enhance user experience, and enter new markets with confidence.
If you watch the tutorial, you'll notice that the best performance and sharpness of the lettering can only be achieved with an SVG.
That's actually the way Apple uses it as well. The disadvantage is that you have to export an extra SVG image for your own wording.
Animating text elements with scale does not work, because Chrome renders the font blurry 😟
Effect works well on mobiel too!
