Velvet Trading GmbH is a leading European e-commerce retailer specializing in high-quality flooring solutions and accessories. With a product range spanning custom mats, floor protection, and industrial flooring, floordirekt.com serves both B2B and B2C markets with a focus on quality, customization, and customer service.
Visit WebsiteOur team led the end-to-end redesign and replatforming of floordirekt.com, using Figma for the UX/UI design process to ensure a modern, user-friendly experience. The technical core of the project was a full migration from Magento 2 to Shopify Plus, leveraging the scalability and ease of use that Shopify offers.
We took a phased approach—starting with product architecture planning and data normalization to prepare for the migration. While the design team rebuilt the user experience in Figma, our developers worked on creating a flexible middleware layer to handle product logic dynamically. Continuous testing and performance optimization ensured a smooth launch with zero downtime.
Our setup replaces a legacy Magento monolith with a modular, scalable Shopify Plus ecosystem. Previously, all sales, fulfillment, and logistics were tightly coupled in Magento, creating bottlenecks. Now, 12 Shopify Plus stores are connected to a central Order Management System (OMS). Some marketplaces are integrated directly, while others use Channable for product feeds and order sync. The OMS also connects to Salesforce for CRM and to WMS and multi-carrier shipping tools for fulfillment. This decoupled setup enables faster scaling, easier channel expansion, and a more agile, API-driven e-commerce operation.
Powered by Shopify Plus—fast, stable, and easy to manage. The client no longer has to deal with the development-heavy burden of Magento 2. Instead, their team can focus on what matters most: growing the business through marketing, sales, and customer experience initiatives. The new platform supports rapid product updates, efficient operations, and a scalable future.
If you watch the tutorial, you'll notice that the best performance and sharpness of the lettering can only be achieved with an SVG.
That's actually the way Apple uses it as well. The disadvantage is that you have to export an extra SVG image for your own wording.
Animating text elements with scale does not work, because Chrome renders the font blurry 😟
Effect works well on mobiel too!